Book Details

Author(s): A.N. Sarkar
ISBN: 9788182744714
Publication Year: 2010
Binding: HB
Pages: 584
Price: Rs. 1500 Rs. 1500
Stock Availability Yes


In past two decades, Globalization has activated and propelled the process of integration of nation economy with the global economy through virtual removal of all conceivable forms trade barriers across geopolitical boundaries. This, in turn, has opened-up enormous new vista of trade opportunities for international trading players and partners for business expansion ventures through multilateral contracts, deals and negotiations in all sectors of economy. Hence, to move on with the fast changing global economy the shape of things to come should be to resort to `Break-through negotiation` in most innovative, imaginative an challenging way to overcome cross-cultural and geopolitical barriers often confronted with in dealing global businesses. Within the broad parameters of this central theme, the Book on Global Business Negotiation provides a comprehensive treatise on the emerging concepts of global trade negotiations as are relevant and applicable in modern times to increasingly diverse, complex and hyper-competitive business environment. The book not only seeks to provide a broad framework of the processes, premises, various modalities as well as conditionality in which to conduct negotiations to eventually create a win-win situation, but also hopefully attempts to expose the readers to practical insights and live examples of successful negotiations that are actually happening in challenging business environment.

ABOUT Author


A.N. Sarkar, a graduate in Science from Kalyani University, obtained his Maters in Science from Madras University and Doctorate degree in Biochemistry from the University of Wales. Dr. Sarkar has served the Indian Council of Agricultural Research and different Central Ministries of the Government of India in the capacities of Scientist, Commissioner and Adviser for 30 years. Subsequently, Dr. Sarkar worked as a Chair Professor-NABARD and as a Professor-University of Petroleum & Energy Studies. Currently, Dr. Sarkar is working as a Senior Professor (International Business), Asia-Pacific Institute of Management in Delhi. He served as convener and Member-secretaries of several inter-Ministerial Committees of the Government of India n the sphere of Socio-economic Development & Renewable energy; as also National Programme Coordinator for various Internationally-sponsored Projects and Programmes on Sustainable Development. Dr. Sarkar has so far authored 4 Books and 100 research articles, published in reputed national & international journals.

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