ABOUT THE BOOK
fjrigjwwe9r0pp_Books:Description
In past two decades, Globalization has activated and
propelled the process of integration of nation economy with the global economy
through virtual removal of all conceivable forms trade barriers across
geopolitical boundaries. This, in turn, has opened-up enormous new vista of
trade opportunities for international trading players and partners for business
expansion ventures through multilateral contracts, deals and negotiations in
all sectors of economy. Hence, to move on with the fast changing global economy
the shape of things to come should be to resort to `Break-through negotiation`
in most innovative, imaginative an challenging way to overcome cross-cultural
and geopolitical barriers often confronted with in dealing global businesses.
Within the broad parameters of this central theme, the Book on Global Business
Negotiation provides a comprehensive treatise on the emerging concepts of
global trade negotiations as are relevant and applicable in modern times to
increasingly diverse, complex and hyper-competitive business environment. The
book not only seeks to provide a broad framework of the processes, premises,
various modalities as well as conditionality in which to conduct negotiations
to eventually create a win-win situation, but also hopefully attempts to expose
the readers to practical insights and live examples of successful negotiations
that are actually happening in challenging business environment.
ABOUT Author
fjrigjwwe9r0pp_Books:aboutAuthor
A.N. Sarkar, a graduate in Science from Kalyani
University, obtained his Maters in Science from Madras University and Doctorate
degree in Biochemistry from the University of Wales. Dr. Sarkar has served the
Indian Council of Agricultural Research and different Central Ministries of the
Government of India in the capacities of Scientist, Commissioner and Adviser
for 30 years. Subsequently, Dr. Sarkar worked as a Chair Professor-NABARD and
as a Professor-University of Petroleum & Energy Studies. Currently, Dr.
Sarkar is working as a Senior Professor (International Business), Asia-Pacific
Institute of Management in Delhi. He served as convener and Member-secretaries
of several inter-Ministerial Committees of the Government of India n the sphere
of Socio-economic Development & Renewable energy; as also National
Programme Coordinator for various Internationally-sponsored Projects and
Programmes on Sustainable Development. Dr. Sarkar has so far authored 4 Books
and 100 research articles, published in reputed national & international
journals.