ABOUT THE BOOK
fjrigjwwe9r0pp_Books:Description
Supplement Journalism in India emerged in
the wake of paradigmatic changes in its economic structure in 1991. From a
command economy, India shifted gears to a market driven economy, liberating the
sapped business potential in its private sector. The emergent India
Incorporated, as it came to be called in popular parlance, rode high on the
shoulders of the pliant and resilient advertising industry. The spurt in
advertising budgets fuelled the rise of supplement journalism. As the
phenomenon was new, it attracted a lot of cynicism and criticism from the
academia, but hardly any well-researched critique. This book is a pioneering
attempt to understand the phenomenon of supplement journalism in
post-liberalized India. The study examines this phenomenon in terms of two
leading Indian dailies, The Times of India in English and Dainik Bhaskar in
Hindi, both with the highest circulation figures in their respective language
segments.
ABOUT Author
fjrigjwwe9r0pp_Books:aboutAuthor
Dr Pooja Rana is
an English Honours from the prestigious St Bede’s College, Shimla and a post
graduate and doctorate in mass communication from Guru Jambheshwar University
of Science and Technology, Hisar, India. She has been teaching communication
theory and print media for the past over six years at the leading Department of
Communication Studies of Jagannath International Management School of Guru
Gobind Singh Indraprastha University, Delhi.