ABOUT THE BOOK
fjrigjwwe9r0pp_Books:Description
Mobile commerce is growing
extraordinarily fast. Global penetration of mobile devices means that within
just a few years mobile will be by a long way the biggest global commercial
platform. The size and portability of the devices open up new ways of doing business
and will transform business in most sectors. But when, where and how will this
happen? And how can you ensure it is more opportunity than threat?
M-Commerce reveals the facts and
trends to help you understand what is happening today and formulate the right
strategy for tomorrow. Written by Paul Skeldon, editor of M-retailing.net and
one of the World’s leading mobile commerce authorities, this book is crammed
with information and in-depth case studies, yet remains easy and entertaining
to read.
ABOUT Author
fjrigjwwe9r0pp_Books:aboutAuthor
Paul Skeldon is a freelance journalist, consultant, writer,
podcaster and videocaster, who has been talking about all things mobile for more
than 15 years. He is currently editor of the leading mobile retailing news source
M-retailing.net at Internet Retailing
magazine, managing editor of World Telemedia, the leading mobile content and
billing media and events house, and is the co-founder and creator of Europe’s
first interactive webzine, Mobiledotcomms. Gadget-fan Paul has also written for
major newspapers and magazines on mobile and its role in business and
lifestyle, and he can regularly be found chairing mobile conference around the
world.
He lives with his wife, son, two
cats, three iPhones, five laptops, a dongle and a garage full of mobile
handsets dating back to 1992, in the Chilterns in Buckinghamshire, England.