Book Details

Book title: M-Commerce: Boost your business with the power of mobile commerce
Author(s): Paul Skeldon
ISBN: 9788182746961
Publication Year: 2013
Binding: PB
Pages: 300
Price: Rs. 350 Rs. 350
Stock Availability Yes


Mobile commerce is growing extraordinarily fast. Global penetration of mobile devices means that within just a few years mobile will be by a long way the biggest global commercial platform. The size and portability of the devices open up new ways of doing business and will transform business in most sectors. But when, where and how will this happen? And how can you ensure it is more opportunity than threat?

M-Commerce reveals the facts and trends to help you understand what is happening today and formulate the right strategy for tomorrow. Written by Paul Skeldon, editor of and one of the World’s leading mobile commerce authorities, this book is crammed with information and in-depth case studies, yet remains easy and entertaining to read.

ABOUT Author


Paul Skeldon is a freelance journalist, consultant, writer, podcaster and videocaster, who has been talking about all things mobile for more than 15 years. He is currently editor of the leading mobile retailing news source at Internet Retailing magazine, managing editor of World Telemedia, the leading mobile content and billing media and events house, and is the co-founder and creator of Europe’s first interactive webzine, Mobiledotcomms. Gadget-fan Paul has also written for major newspapers and magazines on mobile and its role in business and lifestyle, and he can regularly be found chairing mobile conference around the world.

He lives with his wife, son, two cats, three iPhones, five laptops, a dongle and a garage full of mobile handsets dating back to 1992, in the Chilterns in Buckinghamshire, England.

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